Partner Spotlight: Intraware Australia Pty. Ltd.

Intraware LogoSGI and Intraware have been business partners since the mid-1990s. During this time Intraware has focused on the media and post production markets in Australasia, growing and gaining an impressive list of clients. Intraware has domain knowledge in post-production and media. “SGI and Intraware have enjoyed a long relationship and we look forward to delivering outstanding products and services with them to the post-production and media sector in Australasia”, said Nick Gorga, Regional General Manager for SGI Asia Pacific.

In 2004, Intraware moved from a value-added reseller to that of a specialist distributor appointing a number of specialist reseller channel partners in the Australasian region, strengthening their position and support of the sector. “We continue to be excited by the products SGI delivers and the advantage the technologies can bring to our customers,” said Wayne Morphew, Managing Director, Intraware.

Founded in 1995 Intraware Australia is a leading supplier of the world’s best technology solutions to the new media and post production markets in Australasia. For almost 20 years Intraware has been very successful and continue to grow annually. In the process, it has not only extended its already extensive industry knowledge, expertise and experience but it has also developed an impressive list of clients that include all major post production facilities and new media customers in the Asia Pacific region.

Towards the end of 2004, Intraware Australia altered its business model from value-added reseller to that of a specialist distributor. As a result, the company has utilized its highly specialised digital media market knowledge and expertise to seek and appoint specialist reseller channel partners.

These partners service the various market segments in this industry throughout the region. Intraware has an outstanding network of reseller channel partners that is well supported by Intraware’s strong relationships with product vendors in this industry. To continue to be innovative and be supportive to our reseller channel partners, Intraware Australia is also constantly on the search for new products that will complement its already extensive range of products available through distribution.

Intraware Australia is uniquely positioned to integrate and manage different technologies to suit the demanding environment in the digital media market in Australasia and to supply and support its reseller channel to succeed in their respective markets.

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